Amsterdam, The Netherlands

From Perth, WA

On what she does

I work in a highly creative agency that develops advertising ideas for brands.   


Do you remember what you wanted to do with your life when you were a teenager?

Honestly I had no idea. I remember having very strong ideas when I was a child. But as a teenager I was very confused, I kind of fell into my career and I l love it. So it all worked out in the end. 

What was the best career/life advice you’ve ever been given? 

Try to do what makes you happy. And that nice people do go far. I can be a cut throat world out there, but if you stay positive, and are nice to work with and for. You can still stand up for yourself and be heard whiles still being nice. People will respect you for that. 


Which part of your job gives you the most satisfaction.

Luckily I work with people from all around the world, snd they are all super talented and creative. So I love how everyday I learn something new and someone always has a different point of view than I do. I also love making things and I really enjoy trying to figure out how people think, why they behave the way they do. And then how we can turn that on its head. There's so many ways to skin a cat - why not try them all? 


What one piece of advice would you give to your 15 year old self or younger generations still at school today?

I'd tell myself not to worry so much. To throw myself into subjects and hobbies that I enjoy. And through doing I'll probably find out what sort of work will make you happy and keep you interested. 


And that you can have more than one career and path. There's no harm in changing your mind and you can always change it back too. 

What was the best year of your life and why?

 Every year gets better. I am more confident in myself and I make decisions that are right for me. 

Did you have any jobs as a teenager?

So many! I think it's great to try lots of different things. Don't be flaky but learning different skills is important. 

What do you believe social media is a force for good or evil and are you a regular user?

I think I can be either and it needs to be used mindfully. I think you can get into a wormhole where you are not adding value or contributing in a positive way. And where the information you are getting become narrow and narrower because of algorithms serving content they think you like or have clicked on in the past.  And that should change otherwise your circle of information gets smaller.  But I also think it can be a powerful tool for information sharing and positive change.

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