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ph: 0424 676 775  ✉ hello@expandeducation.com.au 

Location:1/10 Station Street, Cottesloe or @ home and online

“I am proud that I started something primarily that would interest me and allow me to support myself, and it has now become a success.

 

Also having the ability to make the decisions, e.g. we regularly do fundraisers, which is something that is important to me, and I can choose which organisations we support.

 

I am also proud to be creating jobs for people and to have a great team of staff around me. ”  Helen.

I was a journalist in New York and decided I wanted a change, and I had an idea for a business that involved flowers. To see if it was something I was interested in doing, I interned at two of my favourite florists in New York. The business in Perth started off very small but grew very quickly. I put this down to having a good Instagram feed, and working hard to build local followers and really get them behind the concept of the business. Obviously as well as providing a product they love and want to buy again and again. There was also a gap in the market for affordable, but beautiful flowers.

Do you remember what you wanted to do with your life when you were a teenager?

I wasn’t sure what I wanted to do when I was a teenager. I knew that I just wanted to travel first. I feel like travelling definitely opened my eyes, and probably gave me the confidence to start my own business.

 What was the best career/life advice you’ve ever been given?

 I can’t say I’ve ever been given a particular piece of advice,

but rather a lot of support and guidance from my parents.

Both of them have always had their own businesses, so they

have been huge role models for me in building The Little Posy Co.

whether consciously or not.

Which part of your job gives you the most satisfaction.

Being a vehicle for people to share how they feel, which some can find hard to do in everyday life. It’s a wonderful thing to be able to surprise someone with a small gesture of joy or happiness, which can really boost their day! I also have a great team and

we have a lot of fun in the studio.

How long did it take to establish The Little Posy Co. from the time you started training until you actually launched? Was there any moment you doubted yourself?

I started working on the website and Instagram while I was still in New York and interning. As soon as I got back to Perth I launched within a month. There were definitely moments when I doubted the business. I never envisioned it being as successful as it had been. I planned to give it six months, and then had the fall back of going back to a journalism job. I can still say now that I have doubts. Since I have started, competitors have popped up, but that gives me the motivation to do better and provide a high quality product and great customer service.

What one piece of advice would you give to your 15-year-old self or younger generations still at school today?

If you are interested in being your own boss and having your own business, start thinking of a brilliant idea – the simpler the better! Get started straight away. Don’t worry about getting everything sorted before you begin because you’ll never get there. There is so much ability these days to create a business with the support of social media, which is a great tool to bring your idea to life without having a huge amount of capital, or any.

Did you have any jobs as a teenager?

Yes, I worked at Coles for a year when I was 14, then at a couple of cafes.  

How do you believe schools or universities might be changed to be more relevant or effective?

Possibly to provide some business and accounting skills as core subjects

Owner. The Little Posy Co. Perth, Western Australia.

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I am the owner of The Little Posy Co., a flower delivery business in Perth.

We deliver a daily bunch of flowers around Perth for $33 including delivery.